The risk communication research group explores what makes information formats understandable, engaging, accessible, and appealing and how this impacts risk perception and acceptance. We focus on complex scientific information and study how it can be designed and conveyed to support informed decisions. We then test and evaluate the products and derive recommendations for improvements.
Effective risk communication becomes particularly crucial where decisions carry potential societal impact, as in our fields of natural hazards, emerging technologies, and the energy transition. Understanding the varied perspectives, attitudes, and needs of different user groups forms the basis of our work.
From research to practice
We use a practice-oriented research approach, applying both qualitative and quantitative social science methods, often in transdisciplinary settings. This means our findings feed directly into the design of communication products and outreach activities. The iterative design process driven by user feedback ensures that these products are tailored to our audiences’ needs and maximises their effectiveness.
The applied methods include:
- Interviews to gain in-depth perspectives
- Focus groups to foster discussion and feedback
- Co-design processes to develop and test prototypes
- Surveys and experiments to gather broad audience insights
From findings to resilience
A key objective is to bridge the gap between scientific findings and the people who need them. By doing so, we help to build trust, promote preparedness, and support informed decision-making at all levels, from citizens to policymakers, ultimately contributing to a more resilient society.
The risk communication research group is led by Dr. Michèle Marti.